Launch
I specialise in helping tech companies launch in the UK and Europe. I have built companies from the ground up and worked for startup unicorns on both sides of the Atlantic.
I currently lead the marketing team at Vauban (recently acquired by Carta) driving growth of the VC platform across EMEA and the US.
In my role as Head of Expansion Marketing at Weezy (acquired by Getir) I built a marketing engine to scale to 10 store launches per month to keep pace with the hypergrowth on-demand grocery sector.
As Head of Marketing UK & Europe at Knotel I built localised strategies to fuel growth of the flexible office platform.
I co-founded and expanded PopUpsters across the US, built inbest.ai in the UK & Spain and launched membership at Norn.co across London, Berlin, Barcelona and San Francisco. Earlier in my career I raised capital from retail and institutional investors and helped establish Prosper as a leading voice in fintech. Before starting in tech I worked in International Development leading projects for Kiva and Innovations for Poverty Action across Latin America.
I have created the story and acquired customers for industry defining companies in peer to peer lending, chatbots, flexible retail, flexible housing, flexible office, rapid delivery and now venture capital.
My areas of expertise:
Customer Acquisition
Expansion & Product Launching
Go to Market Strategy (GTM)
Brand Marketing & Media Buying
Growth & Channel Marketing
Account Based Marketing (ABM)
Field Marketing & Events
Strategic & Brand Partnerships
Customer Research & Product Development
Cities
I make maps of all the cities where I have worked and explored. I am driven to the back streets and edges of cities looking for cheap eats, timeless interiors, smoke & fire, simple menus and a bit of chaos.
Follow the links below for maps of my favourite local restaurants, food stalls, bars, old man pubs and places of interest in each city.
Cities I’ve lived in
London, Berlin, Barcelona, Edinburgh, San Francisco, Los Angeles, Cusco
Cities I know well
NYC, New Orleans, Austin, Nashville, Lisbon, Porto, Kiev, Odesa, Sofia, Vilnius, Glasgow
Cities I’ve explored
Rome, Venice, Paris, Marseille, Nice, Amsterdam, Sevilla, Tokyo, Kyoto, Munich, Krakow, Dublin, Galway, Toronto
